Do you just go to social media and post your stuff and then click off? Just posting “your” stuff might get you a few clients, but engaging with your followers will help you more. People enjoy working with their friends, so allowing them to get to know you will get you farther faster. Also, if all you post is about you and what you sell, then people will get bored fast and they will either ignore you or unfollow you.
My top tip? You have to be present! Read people’s posts, make a comment or two, share their articles, and “like” their stuff occasionally. Wish them a happy birthday!
I spend at least 15 -20 minutes in the morning and another 15-20 in the afternoon on Facebook, LinkedIn and Twitter. Of course I put up my own content, but I also share other people’s posts, make comments and generally try and be present. Social media is a two-way street … you have to give in order to get.
I also have a love/hate relationship with automating my posts. While it does indeed save you a lot of time, many people will judge you for not taking the time to post them yourself. Right now that’s me you see out there, I only use automation for late-night messages that I want people in other time zones to see.
Until next time!