My top tip? You have to be present! Read people’s posts, make a comment or two, share their articles, and “like” their stuff occasionally. Wish them a happy birthday!

I spend at least 15 -20 minutes in the morning and another 15-20 in the afternoon on Facebook, LinkedIn and Twitter. Of course I put up my own content, but I also share other people’s posts, make comments and generally try and be present. Social media is a two-way street … you have to give in order to get.

I also have a love/hate relationship with automating my posts. While it does indeed save you a lot of time, many people will judge you for not taking the time to post them yourself. Right now that’s me you see out there, I only use automation for late-night messages that I want people in other time zones to see.

Until next time!

Katharine